One way to increase the brand equity for online slots games is to relate them in some manner to other slots games. Then each reinforces the popularity of the other to mutual benefit. The software provider Microgaming has mastered the art of this concept and over the last few years has been releasing slots games in series.
One of the earliest examples of Microgaming online slots series is the Sneak A Peek set. Two Sneak A peek games were launched in August 2007, the titles being Doctor Doctor and Hunky Heroes. Doctor Doctor featured sexy females from the medical profession whereas Hunky Heroes displayed macho men from various professions. The ribald nature of these games culminated in a bonus game on the second screen. One of the characters figured in this game. Players had to locate matching pieces of apparel worn by the character in order to disrobe him or her. In February 2011 Microgaming released the third slot game of this series titled Planet Exotica. It featured alien strippers in a galactic night club.
Another popular Microgaming online slots series is Retro Reels. The first game in the series titled Retro Reels was released in December 2010. As the name ‘Retro’ suggests the focus was on displaying the classical slots symbols like fruits, sevens and bars in a video slot format. Simultaneously Microgaming introduced an innovative and interactive feature called Respin. After a spin players can re-spin any one reel at the extra cost displayed. The second slot game in the series titled Diamond Glitz was launched in January 2011. The graphics were glitzier and the sevens were replaced by diamonds. The third game titled Extreme Heat went live in March 2011. The symbols were given a red hot flaming background and the reels were aflame when spinning.
An online slots series somewhat similar is Power Spins. The similarity is limited to the use of classic slots symbols. For an extra bet the Power Spins feature offered an additional paying opportunity. In the first Power Spins slot game titled Sonic 7s, which was released in May 2011, each wild symbol doubled the payouts. Atomic 8s was released in February 2012. If the Power Spins feature was activated, symbols on enabled paylines paid left to right as usual but also right to left. In Nuclear 9s, which went live in March 2012, the symbols in winning combinations faded away and were replaced by fresh ones resulting in another chance for receiving payouts.
Online casino wagering is an adult activity but there are slots games based on children’s themes. The Rhyming Reels series of Microgaming slots depicts popular nursery rhymes. The first slot game titled Queen of Hearts was released in February 2011. The symbols include the Queen who made the tarts and the knave who stole them. The Queen does not have the dour look usually found in the nursery rhyme books but appears with plenty of sex appeal. To add to the glamour are a couple of waitresses carrying trays of tarts. Old King Cole went live in March 2012. Like the Queen, the King too has been given a makeover. His pipe has been replaced by a hookah and his three fiddlers by young and groovy female guitarists.
The latest series of Microgaming online slots is Untamed. The slots feature endangered species in their natural habitat. The two slots released so far are Bengal Tiger and Giant Panda. The slot games have an abundance of gaming features as well. The most popular of these is Your Gamble. This gamble game allows players to set their own combination of risk and return.